I briefly considered entitling this "Naked Amazon" but reconsidered since it is stretching the metaphor. Anyway, as you may have heard Amazon is embarking on an initiative to reduce redundant packaging of products.
On occasion Jeff Bezo, founder of Amazon, posts a notice on the
front page of the internet shopping site*. These usually regard some new product, like the Kindle, or a new service like mp3 downloads. Today Jeff, announced an initiative that I'm glad to hear and hope other companies pick up. We could all do with less waste, especially of the plastic kind, from packaging.
Responding to what Jeff calls "Wrap Rage" - the frustration trying to open those damn vacuum packed clam shells - the letter claims Amazon will be aiming toward replacing crappy packaging with easy to open and environmentally friendly packaging (aka cardboard).
While this is good news for the cardboard suppliers of the world, time will also tell how successful Amazon is in persuading manufactures to change their packaging techniques. Could this be a well timed initiative to drum up free pre-holiday press by the world's largest online retailers? Certainly. Could it have an effect. Possibly. Amazon doesn't have the swagger of
Walmart, who isn't afraid to throw around its weight around in deciding what's best for you, but it's a start in the right direction.
BTW - the Lifehacker site suggests
using a can opener for those pesky clam shells.
*If the letter is off the site when you read this
you might find it here.